The ninth national survey of nuclear power plant neighbors finds, once again, that the vast majority of residents living closest to the plants view them favorably. The June 2022 survey, found that 91 percent of plant neighbors hold a favorable impression of their plant, 88 percent are favorable to nuclear energy, and 78 percent would find a new reactor acceptable at the plant site. Even more (86 percent) would find a Small Modular Reactor (SMR) acceptable.

U.S. public support for nuclear energy continues at a record high level. The 2022 National Nuclear Energy Public Opinion Survey, conducted May 10-19, found record high majorities of the public favoring nuclear energy and building more nuclear power plants.

When a power source embodies multiple attributes that are very important to the public, that power source is hard to ignore. A Bisconti Research national survey in May 2022 on what matters to the public offers insights on why nuclear energy has become central to the policy discourse on climate change.

Public perceptions of nuclear power plant safety have become dramatically more favorable over the past four decades. What has accounted for the change, and how have accidents shaped public opinion? The findings of research on public opinion are surprising and guide strategies for effective communications on the topic.

What does a company say and do in the face of an unintended release of a small and safe amount of radioactive material from their nuclear power plant? Research shows effective strategies to allay public concerns.

The latest findings on public opinion about nuclear energy are reported here with a summary, slides, and questionnaire with answers. Sample size is 1,000, margin of error is plus or minus three percentage points. Trends go back nearly 40 years.

In communicating about nuclear waste, which most people cannot accurately visualize, a picture is worth a thousand words. Research shows that the public needs to be able to picture the material and learn how it is being safeguarded through physical barriers, regulations, and trained experts in charge.

Studies of the public image of nuclear power plant operators, prompted by the popularity of The Simpsons, found that the image was no Homer Simpson.

After the Chernobyl accident, large samples of scientists were surveyed about their opinions of nuclear power plant safety. The findings, reported at that time, are summarized here.

Testing advertising about nuclear energy for more than three decades found some surprises and some standout lessons about what works. These lessons apply broadly to communications about nuclear energy.